How Google SGE will impact your traffic - and 3 SGE recovery case studies - 0 views
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t’s possible to estimate how much traffic you’ll lose or gain from Google SGE. We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet.
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In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%. Our study focused on websites in the technology industry, with traffic mainly from informational keywords. There is large variance inside our sample, with some websites gaining as much as 219% in traffic while others are losing as much as 95%. See the results of the study.
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t’s possible to optimize pages to appear in SGE snapshot carousels